Since 1882 and over several generations, Gervasoni brand has been producing high-quality furniture, which was designed in the twentieth century by Italian masters such as Vico Magistretti and Paola Navone. A couple of years ago, the owners of the brand decided to found a new label to produce custom-made contemporary furniture.
The result is a likeable brand Very Wood. We visited its factory nearby Udine in the heart of Italian furniture production. That gave us a great opportunity to look behind the scenes of the manufacturing of Very Wood furniture, which is designed by Sebastian Herkner, Patricia Urquiola or Lucidi Pevere.
Giovanni Gervasoni (in the picture) and his brother Michele Gervasoni have been running the family wicker furniture company Gervasoni for almost fifteen years. The Very Wood story began with the acquisition of IFA by the Gervasoni Group, an international furniture leader, in 2009. The new company at once set out to be different and more than just another chair, furniture and complements brand.
Very Wood focuses on a bigger contract market to deliver furniture into hotels, restaurants and even ocean liners. The collection oscillates between classic and modern and offers the best from both. While more traditional Bellevue chair by This Weber is reminiscent of classic Italian mid-century modernism, designs by Patricia Urquiola or Lucidi Pevere follow more contemporary styles. Zantilám- Zant chair family by Patricia Urquiola is made of round wooden elements to create dynamic semi-upholstered form. Lucidi Pevere’s Gerla collection is based on the decorative use of wooden shaped elements in plywood, joint together with finger joints and fixed to the seat to create a honeycomb backrest.
Young German from Offenbach Sebastian Herkner designed Unam collection for the company in 2013. The award-winning seating collection includes chairs, armchairs, sofas and rocking armchairs. Inspired by Pierre Jeanneret’s pragmatic projects in India, Herkner has transferred these concepts in their own design language, typical for the unique sense for materials and their combinations. Clean lines and authentic materials characterize the design of this product, which is based on skills and aesthetic related to tradition and revisited in a modern way. The tropical and exotic-like form highlights an unconventional use of the wooden construction and primitivism-like rope seats and backrests.
Interview & text: Adam Štěch
Text edit: Helena Kardová
Photo: Tomáš Souček, Jan Kloss